Bethel Coach Tours

Not long after graduating High School, I embarked on a long-term collaboration with Bethel Coach Tours, a company founded in 1988. Over the course of 18 years, I played a pivotal role in their digital transformation and marketing efforts. My primary responsibility was the development and continuous improvement of their website, culminating in the creation of the final version using WordPress, which offered a robust and user-friendly experience for visitors.

In addition to web development, I was deeply involved in a variety of other marketing initiatives. I designed and produced numerous paper newsletters, ensuring that each issue was both informative and visually appealing. As the digital landscape evolved, I transitioned these newsletters to digital formats, enhancing their reach and engagement.

My role also encompassed managing and creating content for Bethel Coach Tours’ social media platforms. I crafted compelling posts that resonated with their audience, driving increased interaction and brand loyalty. Furthermore, I produced a range of videos that showcased the unique experiences offered by the tours, helping to visually convey the brand’s story and attract potential customers.

Through these diverse efforts, I contributed significantly to the growth and success of Bethel Coach Tours, adapting to changing technologies and marketing trends to keep the company at the forefront of the travel industry.